If you’ve ever stashed a few brews into your hiking pack for a celebratory “cheers” at the summit, you already understand the spirit behind Two For The Trails.
What started as a simple tradition of co-founder Bill Shufelt and his family— bringing two brews along for the hike—grew into something much more monumental. We wanted to do more than just enjoy the outdoors. We wanted to protect the natural spaces that we love so dearly.
Two For The Trails, our grant program was created to protect, restore, and expand access to trails and outdoor spaces. Our focus is on balancing human use with environmental care—replacing invasive plant species with native ones, prioritizing projects that don’t use fuel-based machinery or non-biodegradable materials, and protecting native plants and animals wherever possible.
Giving Back Up To $2 Million Annually
Athletic donates up to $2 million annually to fund projects that leave the land better than it was found—like waterway cleanups, disaster debris removal, and even urban outdoor maintenance.
And sometimes our teammates lace up their boots, rolls up their sleeves, and volunteer on projects, putting time into places that mean so much to people.
At the end of the day, we believe great brews and the great outdoors just go together. If we can help keep those trails thriving and adventure-ready for generations to come? Even better.
Cheers to that.
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