TO POSITIVELY IMPACT OUR CUSTOMERS' LIFESTYLE WHILE GREATLY IMPACTING OUR COMMUNITIES AND ENVIRONMENT FOR THE BETTER
What we are on the inside of our company is the impact we will have on the outside world at large. Let's be positive, inclusive, encouraging, collaborators, and people who are known to be a force of good.
Making our Business a force for good
Using our business for good is something we’ve always taken seriously. Certified B Corporations (B Corps) are businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
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PRODUCT QUALITY
GOAL: REVOLUTIONIZE NA BEER FOR THE MODERN ADULT
When John and Bill teamed up, the first thing John told Bill was that they were never ever going to put a product on the shelf that wasn’t just great non-alcoholic beer, but great beer period. And from that moment on, we’ve made brews fit for all times.
DELIGHTING OUR CUSTOMERS
Everything we make has to be shockingly good and innovative.
OBSESSION WITH PERFECTION
Nothing goes out the door if it’s not our best. Ever.
OBLITERATE THE STIGMAS
Athletic beers are meant to be enjoyed proudly - taking non-alcoholic beer out of the penalty box forever.
COMMUNITY IMPACT
STARTING FROM THE INSIDE OUT, WE’RE HERE TO POSITIVELY IMPACT OUR COMMUNITIES EVERY DAY
Our IMPACT Brew Series features 4 specialty limited time offerings: Soul Sour, Trailblazer, Rainbow Wall, and Ready Front, honoring Black History Month, Women’s History Month, Pride Month, and Veteran’s Day, respectively. With each purchase of an IMPACT brew, you’ll be supporting organizations that make a difference for marginalized communities, with up to $100,000 of IMPACT Brew Series profits donated annually to these causes.
RECRUITMENT
Athletic looks to hire the most diverse group of teammates so we can effectively serve the broadest groups of customers and include them in great social occasions.
ADVANCEMENT
Athletic seeks to give our teammates incredible opportunity and advancement. All teammates are owners at Athletic.
DIVERSITY SCHOLARSHIPS
We strive to increase diversity in the brewing space. That is why we offer a scholarship on each coast in top notch brewing programs for traditionally underrepresented communities in brewing like People of Color and Women.
ENVIRONMENT
WE ONLY GET ONE CHANCE AT THIS PLANET, AND ESG IS IN OUR DNA
Integral to our mission is access to safe outdoor spaces for communities to get outside, to be active and mindful, and to create memories with friends and family. If we don't start acting in a sustainable manner, we're going to lose our chance at great outdoor adventures and outdoor sports.
TWO FOR THE TRAILS
Giving back up to $2 million annually to protect and restore local trails. From Day 1, we’ve donated a portion of all sales to trail and park cleanups, maintenance projects, construction, and access.
SOLAR
As California yearns for more energy, we have plans to cover our 80k square foot roof with solar panels, which would nearly take our production facility off the grid!
WATER
Our brewing teams have already moved to world class levels of water recapture and efficiency. And we’re just getting going!
Code of Conduct
We approach every step of our business with these guardrails, and this includes our partners and suppliers. With these pillars of ethics and principles, we ensure that all the people who work with us are respected, valued, and feel safe. Before any form of production can begin, we require all of our suppliers to adhere to the following guidelines. We also require routine audits to ensure their continued commitment to our code of conduct.
Full Code of Conduct
BE AN EXAMPLE
Athletic seeks to be a great example for the broader business community as a whole. Leading through consistent positive action and pulling people up the ladder rather than pushing them down.
