Athletic B2B Program

Order our brews direct from the brewery at Wholesale terms and prices through our partnership with the Faire Marketplace. Read on below for a brief introduction to our wholesale program and see if you're a fit!

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wholesale customers

At Athletic, we believe in the power of local communities

While our Athletic B2B program exclusively through Faire services retailers seeking smaller quantities (typically less than 10 cases), we strongly encourage all our retail partners large and small to order directly from our local distributors – it's a simple way to make a big impact! By ordering directly from our local distributors, you'll be supporting your community and helping to reduce shipping costs and carbon emissions. We have partners in all 50 states, find yours on the map below:


At Athletic, inclusivity is at the heart of everything we do. As a smaller retailer in a niche market, we know first hand the struggles you may face when it comes to finding and ordering the products you love. That's why we have teamed with Faire and their user-friendly ordering platform - we want to make it easy for you to get your hands on an incredible range of products, with simple payment terms and speedy shipping to boot. And we've included everything you need to promote and sell our products successfully, too.


Athletic is the #1 selling craft N/A brand and the #3 selling N/A brand.

Marketing Support

Everything you need for post sale support.

Easy Payment Terms

We offer easy credit card and Net30 terms.

Athletic Highlights

#1 selling Craft N/A Brand

and #3 selling N/A Brand (source: Nielsen)

Proudly B-Corp Certified

$2.5M+ raised for local trails.

world’s largest n/a brewery

in Milford, CT at 150,000 sq. ft.

26th fastest growing private co.

in America by Inc. Magazine.

“100 most influential companies”

named by TIME magazine


Join us on Faire

View our wholesale terms and conditions for the online sale of goods.

Wholesale customers using our old portal can log in here.