Our Athletic Ambassador applications are currently closed as we complete some year-end updates to our program. We will be reopening the community to new applicants in February 2026. All Ambassadors are expected to follow our Community Guidelines. If you’d like to be notified when our applications re-open, please sign up to be notified here.

At the core, Athletic Ambassadors help support our goal of sharing great-tasting non-alcoholic beer within our communities. We take an individual approach with our program, so we allow you to share Athletic in the ways that feel natural to you. Whether that’s sharing cold cans, posting about us on social media, or wearing our logo during your races - we’ll have options for you.

While our Athletic Ambassador Program isn’t a path to financial sponsorship, we would love to have you in the program. It’s a great way to connect with our brand and community.

Athletic Ambassadors receive access to our online community platform where you can engage with Athletic Brewing and other ambassadors. Other perks that are available to most Athletic Ambassadors include: invitations to join or represent Athletic Brewing Company at special events, participation in our rewards program, the ability to request free non-alcoholic beer to share in your communities, race entries, discounts, and branded merchandise. (Not all perks are guaranteed or available to Athletic Ambassadors located in restricted US states, Canada, or the UK.)

If you’d like to discuss a potential sponsorship with your group, team, or organization, please email us at info@athleticbrewing.com. We get an overwhelming amount of requests for sponsorships, and while we do our best, we may not respond to all requests.

Our Ambassador Program is only available to people located  in the United States, Canada, and the UK at this time. We are unable to accept applications outside of these countries. Due to local regulations, not every benefit or experience may be available to all ambassadors in the program.