Love getting out, giving back and being part of an active community?


You don't need to be an athlete to be an ambassador. In fact, all you need is a great attitude, an excitement for Athletic brews, a commitment to community, and a passion for the world around you. In exchange, we'll give you a great deal on brews, exclusive access to an incredible community, free merch, and the opportunity to be a part of some of the most exciting projects in the non-alcoholic beer world.

how it works

We’re all beer-lovers at heart

Whether you’re an NA beer enthusiast, an adventurer, an athlete, a mindful parent or a nature nut, we encourage all our ambassadors to just be themselves. No two ambassadors are alike, but they’re all Athletic at heart. If you’re interested in joining our community, let’s get in touch! Here are ways our ambassadors make a huge impact on their communities.


Our Two for the Trails and Impact programs are at the heart of what we do here at Athletic, and our community takes an active part in that. From organized trail cleanups to connecting with our partnership organizations, the ambassador team is always busy finding ways to make a difference.

Competitions and Events

You don’t have to be an elite athlete to get out there and have fun! We have dozens of ambassadors in competitions across the world every single week. Keep an eye out for our custom gear and ambassador shirts at your next event – and enjoy a cold one on us!

Cans in Hands

At Athletic Brewing Company, we believe tasting is believing. Sharing a NA beer or two with friends, family and community is one of the most important ways to help spread the word about our great-tasting, non-alcoholic craft beers.

#athleticbrewing #fitforalltimes



How do I sign up?

Applications open two times a year – once in the spring, and once in the fall. Submit your email below to join the mailing list to be notified of applications opening, and keep an eye on our social media channels for an announcement!

What does an ambassador do?

Ambassadors help support us in our goal to share great-tasting non-alcoholic beer. Everyone does this a little bit differently, so we allow you to spread the word in a way that’s natural to you, whether that be through sharing brews, posting on social media, or wearing Athletic gear during your races! The BrandChamp portal allows ambassadors to connect, as well as submit activities to receive special rewards.

Do ambassadors get paid?

Ambassadors are not compensated; however, you can earn rewards like free NA beer and merch through the program by participating in various challenges. Ambassadors also get a discount on purchases through our websites, and have a unique opportunity to represent Athletic at various events throughout the world.

I am a professional athlete and am looking for sponsorship opportunities. Should I apply for the ambassador program?

Yes! We would love to have you in the program; however, if you are looking for financial support and sponsorship opportunities, we are unable to provide them through the program, and being a part of the program is not a way to increase your chances of joining our professional athlete team.

What are the perks for being an ambassador?

Ambassadors can earn rewards like free Athletic brews, merch and race entries through participation in the program, along with discounts for online orders. We also have an ambassador-only team store where you can purchase branded athletic gear.

What if I wasn’t selected to be an ambassador?

Space in our program is limited, so we can’t select everyone that applies. If you weren’t selected this time, submit another application in the future!

What’s the best way to make my application stand out?

We carefully read each application, so take your time to fill out the app with meaningful answers. What makes you unique? Tell us about it! We also require you to have a public-facing social media presence. Because we live and breathe our values, we require ambassadors to do the same!

What if I’m looking for a partnership or event sponsorship?

We get an overwhelming amount of requests for event sponsorships. These are not run by the ambassador team, so please do not submit an application to increase awareness of your event. Instead, please fill out this form. Thank you!

The ambassador application is for individuals only. Please do not apply to the ambassador team as a group, team, or organization. If you’d like to discuss a potential partnership with your group, team, or organization, please email us at

What if I live outside the US?

We have ambassador programs in the US, Canada and the UK.

For Canada applications, please apply here. Applications are accepted year-round, but it may be some time before you hear back from us.

We are currently not accepting applications for our UK team.

We are not able to accept ambassador applications outside the US, Canada and the UK, but thank you for being a part of our worldwide community!

US applicants who apply on the UK and Canada sites will not be reviewed.

become an ambassador

Unleash your A-game

Our application submission is now closed. In the meantime, please use the form below to be the first to know when we re-open the application submission.

Athletic Ambassadors