New York just got a new game day ritual.
Athletic Brewing Company has entered a new multi-year partnership with MetLife Stadium, becoming a Proud Non-Alcoholic Beer Partner of the Stadium, the New York Jets, and the New York Giants.
It's a first-of-its-kind milestone: Athletic's first sponsorship of two professional football teams and a their home stadium, and the first time MetLife Stadium and its home teams have partnered with a dedicated non-alcoholic brewer.
Fans can now find 19.2 oz. cans of Run Wild IPA and Upside Dawn Golden throughout the venue, with integrated activations, sampling, and special-edition packaging to follow this season.
"We can't wait for Athletic to become a game day ritual fans count on, from the tailgate to the final whistle," said Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company.
Best Sellers Pack
Our all-time greatest hits, all in one box. The Best Sellers Pack brings together our most-loved brews—Run Wild IPA, Upside Dawn Golden, Free Wave Hazy IPA, and crisp Athletic Lite. Whether you’re new to Athletic or already hooked, this mix is a one-way ticket to discovering why fans keep coming back. Perfect for sharing, stocking up, or just keeping your fridge loaded with variety.
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