For years, non-alcoholic beer was seen as a concession, or worse, a punch line in a bad joke. They were often unexciting beverages relegated to designated drivers, people avoiding alcohol for medical reasons, or those in recovery. Even as today’s NA beer landscape feels vast and limitless, that outdated stigma still lingers. The idea that NA beer is about restriction rather than choice continues to hold some people back from trying something new.

And we wouldn’t be doing our job if we didn’t help bust a few of those myths. So, let's get into it.

Myth #1: Non-alcoholic beer tastes bad.

Not anymore. Thanks to innovations in brewing (like our proprietary process), today’s NA beers can be just as flavorful as full-strength ones. Each Athletic brew is intentionally crafted, beginning with select malts and hops. Do we consider ourselves craft brew snobs? Absolutely, and proudly so.

Myth #2: NA beer is only for sober people.

NA beer is a great option for people who are seeking alcohol alternatives. For sober folks, having something that tastes and feels “normal” can be an important part of the journey.

But here’s what surprises some people: many Athletic drinkers also drink alcohol. In fact, 95% of the buyers of non-alcoholic beer, wine, and spirits are also purchasing alcohol containing products.1 NA options let them pace themselves, or extend the night. Some people refer to this as "zebra striping", where you alternate between alcoholic and NA beverages during a single night out. 

Myth #3: There aren’t many NA styles to choose from.

False.  Athletic alone offers multiple year-round styles plus limited releases, from goldens, hazy IPAs, fruity sour, cocktail-inspired brews, and even spicy options for adventurous drinkers. You’ve got choices.

Non-alcoholic beer has come a long way from being seen as a consolation prize. Today's NA beers are crafted with the same care and quality as their alcoholic counterparts, offering genuine flavor and variety for anyone looking to make a choice that works for their lifestyle. Whether you're exploring NA options for health reasons, personal preference, or simply want to enjoy a great-tasting beer without the alcohol, the myths surrounding non-alcoholic beer are worth reconsidering. Athletic Brewing is leading the charge in proving that NA beer is about possibility, not restriction. It's time to discover what non-alcoholic beer can really be.

  
(1) Source NIQ, 2025 Beverage Alcohol Year in Review