Privacy Policy

Last modified: August 23, 2024

Athletic Brewing Company LLC (“Company,” “us,” “our,” or “we”) respects your privacy and is committed to protecting it through our compliance with this privacy policy (this “Privacy Policy”).

This Privacy Policy describes how your personal information is collected, maintained, protected, used, and shared when you visit or make a purchase from this website, our other websites, other Company properties and online experiences, including apps, that link to this Privacy Policy (collectively, our “Sites”).

This Privacy Policy applies to information that we collect on our Sites and in email, text, other electronic messages between you and our Sites, and through our mobile and desktop applications, which provide dedicated non-browser-based interaction between you and our Sites. It does not apply to information collected by:     

  • Us offline or through any other means not referenced above; or
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on our Sites.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use any of our Sites. By accessing or using any of our Sites, you agree to this Privacy Policy. This Privacy Policy may change from time to time as set forth more fully below. Your continued use of any of our Sites after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will only apply to individuals in those locations, or as required by applicable laws.  If you are a resident of certain U.S. States with comprehensive consumer privacy laws that apply to you and the Company, then please see the section YOUR STATE PRIVACY RIGHTS below.

 

PERSONAL INFORMATION WE COLLECT

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Sites, including information: 

  • About your device, including information about your web browser, IP address, time zone, device identifiers, and the cookies that are installed on your device (“Device Information”);
  • By which you may be personally identified, such as name, postal address (including shipping and billing address), payment information (including credit card numbers, PayPal, Apple Pay), e-mail address, telephone number, or any other identifier by which you may be contacted online or offline (“Personal Information”); and/or
  • That is about you but individually does not identify you, such as the individual web pages or products that you view, what websites or search terms referred you to our Sites, cart information, and information about how you interact with our Sites (collectively, with Device Information and Personal Information, your “Information”).

We collect this Information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through our Sites. Information collected automatically may include usage details, IP addresses, and Information collected through cookies, web beacons, and other tracking technologies.
  • From third parties, for example, our business partners.

Information You Provide to Us 

The Information we collect on or through our Sites may include:

  • Information that you provide by filling in forms on our Sites. This includes Information provided at the time of registering to use any of our Sites, subscribing through any of our Sites, posting reviews of our products, or requesting further services. We may also ask you for Information when you enter a contest or promotion sponsored by us, and when you report a problem with any of our Sites.
  • Records and copies of your correspondence (including email addresses) if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through any of our Sites and of the fulfillment of your orders. You may be required to provide financial information before placing an order through any of our Sites.
  • Your search queries on the Site.

You also may provide Information to be published or displayed (hereinafter, “posted”) on public areas of our Sites including reviews of our products (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk.

Information We Collect Through Automatic Collection Technologies

As you navigate through and interact with our Sites, we may use automatic data collection technologies to collect certain Information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Sites, including traffic data, non-precise geolocation data, logs, and other communication data and the resources that you access and use on our Sites.
  • Information about your device and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include Personal Information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Sites and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Sites according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Sites. 

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Sites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Sites.
  • Web Beacons. Pages of our Sites and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  • We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

 

DO NOT TRACK

Except to the extent we are required by applicable law to honor certain opt-out preference signals, we do not alter our Sites’ data collection and use practices when we see a Do Not Track (DNT) from your browser, which means that we do not honor DNT signals.

 

HOW DO WE USE YOUR INFORMATION?

We use Information that we collect about you, or that you provide to us, including any Personal Information:

  • To present our Sites and their contents to you.
  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your order and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To fulfill any orders placed through any of our Sites (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
  • To provide you with notices about your subscription, including expiration and renewal notices.
  • To provide, support, personalize, optimize, and develop our Sites, products, and services.
  • To create, maintain, customize, and secure your account with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your experience on our Sites and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Sites, third-party sites, direct mail, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our Sites, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our Sites, products, and services.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • For any other purpose permitted by law.

 We may also use your Information to contact you about products and services that may be of interest to you. If you do not want us to use your Information in this way, please send us an email request at the address located at the bottom of this Privacy Policy or select “Unsubscribe” at the bottom of the email correspondence that you wish to opt out of.

 

SHARING YOUR PERSONAL INFORMATION

We may disclose aggregated information about our users, and Information that does not identify any individual, without restriction.

In addition, we may disclose Information that we collect, or you provide, as described in this Privacy Policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of the Company’s assets or business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Information held by the Company about our Sites’ users is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the Information.
  • With your consent. 

 We may also disclose your Information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Sites’ Terms of Use [https://athleticbrewing.com/pages/terms-of-use] or terms of sale [https://athleticbrewing.com/pages/aaa] or our Text Messaging Programs: Terms and Conditions [https://athleticbrewing.com/pages/sms-terms-conditions], and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging Information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

 

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the Information you provide to us. We have created mechanisms to provide you with the following control over your Information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our Sites may then be inaccessible or not function properly.
  • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your identifiable personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email request at the address located at the bottom of this Privacy Policy.
  • Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own or third parties' products or services, you can opt-out by sending us an email stating your request to the email address at the bottom of this Privacy Policy. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt-out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
  • Targeted Advertising. You may opt out of receiving targeted ads from certain data and advertising partners that participate in certain industry self-regulatory programs. The Digital Advertising Alliance (DAA) provides a website at www.aboutads.info/consumers with information about how to opt out of targeted advertising from some or all of the DAA’s participating companies. Additionally, the Network Advertising Initiative (“NAI”) offers a website at http://optout.networkadvertising.org/ where you can opt out of interest-based advertising from some or all of the NAI’s members. Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities.  You will need to repeat this process on each device you wish to opt-out. 

For targeted advertisements delivered through mobile apps, users may opt out of certain ads or reset advertising identifiers via their device settings. To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, visit the following links: 

You can also install the DAA’s AppChoices app on your device to opt out of targeted advertising by certain providers, and to select system-level advertising preferences on your device (such as “Limit Ad Tracking” on Apple devices, or “Opt-out of Interest-based ads” on Android devices).  Finally, to learn more from the NAI about how to opt out of targeted advertising on mobile devices, you can also visit the following link: https://thenai.org/opt-out/mobile-opt-out/.

You can also opt out of targeted advertising by the following providers using the links below:

 

YOUR STATE PRIVACY RIGHTS

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or another U.S. state that has similar privacy legislation (collectively, “Covered States”), you may have specific rights regarding your personal information under: the California Consumer Privacy Act (“CCPA”), Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Texas Data Privacy and Security Act, Oregon Consumer Privacy Act, Montana Consumer Data Privacy Act, or similar laws in other U.S. states (collectively, "State Privacy Laws"). This section describes the rights that consumers of Covered States have and explains how to exercise those rights. To be clear, these rights are granted only to the extent that you are considered a consumer of Covered State and we are acting as a “controller” or “business” (as applicable) under State Privacy Laws with respect to your personal information.

The categories of personal data we process, our purposes for processing your personal data, the categories of personal data that we share with third parties, and the categories of third parties with whom we share it are set forth in the terms of the Privacy Policy above.

Information We Collect; How We Collect It; How We Use It

General information regarding our collection, use, and disclosure of personal information is set forth in the Privacy Policy above. 

In the past 12 months, we have collected categories of personal information described in the section of the Privacy Policy above titled Personal Information We Collect, and we have collected this information from the sources described in the section titled We Collect This Information. Depending on your level of interaction with us, we may not have collected your personal information from all of the categories listed in the Privacy Policy above. We collect and use your personal information for the business or commercial purposes described in the section titled How Do We Use Your Information, and retain it pursuant to the section titled Data Retention And Security.

We disclose the following categories of personal information for business or commercial purposes to the categories of recipients listed below:

  • Identifiers and contact information – We may disclose this information to service providers who perform business services for us; and third parties, such as advertising networks, analytics and social media networks.
  • Characteristics and demographics – We may disclose this information to service providers who perform business services for us.
  • Commercial information – We may disclose this information to service providers who perform business services for us; and third parties, such as advertising networks, analytics and social media networks
  • Professional or employment-related information – We may disclose this information to service providers who perform business services for us.
  • Non-Precise Geolocation information – We may disclose this information to service providers who perform business services for us.
  • Device information and unique identifiers – We may disclose this information to service providers who perform business services for us; and third parties, such as advertising networks, analytics and social media networks.
  • Internet or other electronic network activity information – We may disclose this information to service providers who perform business services for us; and third parties, such as advertising networks, analytics and social media networks.
  • Inferences drawn from collected information – We may disclose this information to service providers who perform business services for us; and third parties, such as advertising networks, analytics and social media networks.

We do not collect any sensitive personal information from you within the scope of State Privacy Laws.

Rights to Your Information

In addition to the rights set forth in our Privacy Policy, State Privacy Laws may, depending on your state of residence, provide you with the following rights:

  • Right to know. You may have the right to know whether we process your personal data and to access such personal data. You may also have the right to request that we disclose certain information to you about our collection, use, or disclosure of your personal information.
  • Right to data portability. You may have the right to obtain a copy of your personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another business without hindrance, where the processing is carried out by automated means.
  • Right to delete. You may have the right to delete personal data that you have provided by or that we have obtained about you. Please note that we may deny such request if the requested deletion falls under an exception as set forth in the State Privacy Laws.
  • Right to correct. You may have the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes for which we process it.
  • Right to opt out. You have the right to opt out of the processing of your personal data for purposes of: (i) targeted advertising; (ii) the sale of personal data; or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. As of the latest date of the Privacy Policy:
    • We DO process personal data and share it with third parties for the purposes of targeted advertising, which also constitutes the “sale” of personal data under State Privacy Laws;
    • We DO NOT engage in profiling decision based on your personal data that produce legal or similarly significant effects concerning you.

If you wish to opt out of the processing of your personal data for any of the above purposes, or opt back in, please visit the following web page https://athleticbrewing.com/pages/data-privacy-request-form. For residents of California, Colorado, Connecticut and elsewhere as required by law, we will also treat opt-out preference signals as valid opt-out requests. We do not sell or share the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is less than 16 (but greater than 13) years of age, or the parent or guardian of a consumer less than 13 years of age. To our knowledge, we do not sell or share the personal information of minors under 16 years of age.

  • Right to nondiscrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. Unless permitted by the State Privacy Laws, we will not:
    • Deny you goods or services;
    • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
    • Provide you a different level or quality of goods or services; or
    • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

How to Exercise Your Rights; Verifying Your Identity

To exercise any of your privacy rights, or if you have any questions about your privacy rights, you may contact us by:

  • Calling us at (843) 507-4783
  • Emailing us at privacy@athleticbrewing.com
  • Visiting the https://athleticbrewing.com/pages/data-privacy-request-form web page

After submitting a request, we will take steps to verify your identity in order for us to properly respond and confirm that it is not a fraudulent request. In order to verify your identity, we will ask, at a minimum, that you provide your name, email address, and relationship to us, so that we can seek to match this information with the information existing in our systems. When providing us this information, you represent and affirm that all information provided is true and accurate. If we are unable to verify that the consumer submitting the request is the same individual about whom we have collected personal information, we may contact you for more information, or we may not be able to meet your request.

Only you or an agent legally authorized to act on your behalf may make a verifiable request related to your personal information. If you are making a request as the authorized agent of a California consumer, we will ask you also submit reliable proof that you have been authorized in writing by the consumer to act on such consumer’s behalf. If you are making a request as the parent or legal guardian of a known child regarding the processing of that child’s personal data, we may ask you to submit reliable proof of your identity.

Response Time; Your Right to Appeal

We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, State Privacy Laws allow us up to 90 days to respond. We will contact you within 45 days from when you contacted us to inform you of the need for additional time and the reason for such extension. We may charge you a reasonable fee to cover administrative costs if your requests are manifestly unfounded, excessive, or repetitive.

If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so, and provide instructions for how to appeal the decision. Depending on your state of residence you may have the right to appeal within a reasonable period of time after you have received our decision. If you have this appeal right, within 60 days (45 days for residents of Colorado) of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint.

California “Shine the Light”

In addition to the above rights, under California Civil Code Section 1798.83 (“Shine the Light”), California residents may have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of personal information, as defined under Shine the Light, such as name, email address, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us by email at privacy@athleticbrewing.com. If you do not want your personal information shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at privacy@athleticbrewing.com. 

Notice of Financial Incentive

We may offer you financial incentives, including discounts, coupons, gift cards, or other rewards, for sharing personal information through programs that we may provide from time to time (collectively, our “Programs”). For example, we may “offer you free products or discount codes for your participation in surveys or sweepstakes, for making reviews on our products, as part of invitations to events, or in relation to other offers”). When we offer our Programs to you, we believe that the value of the different pricing or services you receive exceeds the cost of providing your personal information. Your participation in these Programs is completely optional and subject to the terms provided to you at the time you sign up.

 

DATA RETENTION AND SECURITY 

When you place an order through any of our Sites, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We have implemented measures designed to secure your Information from accidental loss and from unauthorized access, use, alteration, and disclosure. All Information you provide to us is stored on our secure servers behind firewalls.

We use Shopify to power our online store and to process payment card transactions. To learn more about Shopify’s privacy policies please visit: https://www.shopify.com/legal/privacy. 

The safety and security of your Information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Sites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of our Sites such as review pages. The information you share in public areas may be viewed by any user of our Sites.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Information, we cannot guarantee the security of your Information transmitted to our Sites. Any transmission of Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Sites.

 

CHANGES

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' Information, we will notify you through a notice on our Sites’ home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Sites and this Privacy Policy to check for any changes.

 

LIMITATIONS 

Age Restrictions 

None of our Sites are directed to or intended for persons under 21 years of age. We do not knowingly collect Personal Information from persons under 21. If you are under 21, do not use or provide any Information on any of our Sites or through any of their features, register on any of our Sites, make any purchases through any of our Sites, use any of the interactive or public comment features of any of our Sites, or provide any Information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from a person under 21, we will delete that information. If you believe we might have any information from or about a person under 21, please contact us at the email address at the bottom of this Privacy Policy.

Geographic Restrictions

We are based in the State of Connecticut in the United States. We provide our Sites for use only by persons located in the United States. We make no claims that any of our Sites or any of the content on any of our Sites is accessible or appropriate outside of the United States. Access to our Sites may not be legal by certain persons or in certain countries. If you access any of our Sites from outside the United States, you do so on your own initiative and risk and are responsible for compliance with local laws.

 

CONTACT US

If you have any questions or comments about this policy, the ways in which we collect and use your information, your choices and rights regarding such use, or wish to exercise your rights under law with regard to your information, please do not hesitate to contact us at: 

Phone: 1 877-619-4028
Email:  privacy@athleticbrewing.com
Postal Address:
Athletic Brewing Company LLC
75 Cascade Boulevard
Milford, CT 06460
Attn: Information Technology

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