About Athletic - old
Athletic Brewing is pioneering a revolution in non-alcoholic craft beer. We promise to use high-quality, all-natural ingredients to create great-tasting brews for our beer-loving family. We strive to create brews suitable for everyone and every occasion. No matter your motivation, if you want to keep a clear head and drink healthier, we are here for you.
The seed for Athletic Brewing was planted when I was evaluating my life before I was about to get married. As I looked to continue to improve my life through health and fitness, I found one area incompatible with the rest. Alcohol-drenched nights and weekends that resulted in unproductive hangovers and unhealthy meals had no place in a demanding financial career that required 24/7 focus. So, I made the choice to cut alcohol out of my life and I have never looked back.
I still enjoyed going to bars and restaurants with friends, attending sporting events, weddings, barbeques and other social events. With limited non-alcoholic options (at best) to fit my new healthy, active lifestyle, I was always at a loss for a refreshing beverage that was easy to order and carried no social stigma. The only options were flavorless, watery, metallic in taste, and came with punchlines of decades-old jokes.
The void in the market was clear. I had attended college in Vermont and great beer was a big part of my life. I started market research that evolved into founding Athletic Brewing to focus solely on making a whole platform of delicious, craft non-alcoholic beers for the modern beer drinker to enjoy with friends and family. This required me leaving a safe, stable job in the financial industry to fully dedicate my time and energy to this true passion.
I teamed up with John Walker, a highly accomplished and awarded craft brewer who was brewing at Second Street Brewery in Santa Fe, New Mexico. The intellectual challenge and the possibility of including a large portion of the adult population in the craft community drove John to join the team. We decided on Stratford, CT as home base and proceeded to brew over 100 batches on homebrew equipment to perfect our process. Once satisfied, we built the entire brewery around it.
From the start, we plan to offer more non-alcoholic beer variety than the sector has ever known. We welcome you to come visit us at our brewery and tap room in Stratford, the first of its kind in the country, to meet our team and learn more about our mission.
We are thrilled to share this journey to find our best selves with every one of you.
MEET THE TEAM
WE’RE BEER LOVERS AT HEART
Long on optimism and short on brewing experience, Bill quit a stable financial job with the mission of having a positive impact through bringing great-tasting craft beer to everyday occasions. The rare sober brewery founder. You can typically find him at a finish line sharing free beers. A fan of every sport under the sun.
Co-founder of Athletic and a talented head brewer who took the leap from a great brewpub in Santa Fe (where he was highly awarded) to take on the intellectual challenge of solving non-alcoholic beer. John's palette is the basis for all recipe decisions.
Co-Founder & Head Brewer
Aimed at inspiring others to live without compromise, Adam recently stepped off the corporate ladder to pair his professional drive with his personal values. A true sober beer enthusiast, Adam now leads Athletic's sales efforts on the West Coast where he spends as much time as possible outdoors. When he is not slinging Athletic's finest, you'll often find him attempting to outrun or outswim his two Labrador rescues.
Western Regional Sales Manager
E-Commerce Sales Lead
Becky has spent her years in CT entrenched in craft beer, from beer bar management to distributor sales. Her reputation in the beer world is as one who admires quality, integrity, and passion. She comes to Athletic truly believing you can balance beer culture with health and wellness, and will most likely tell you about the current astrological transits.
CT Territory Manager
West Coast Lab Lead
Texan native who embodies an unmatched passion in the craft beer industry, and a unwavering belief in it's ability to bring people together. A former collegiate baseball player at Wake Forest. When not selling the best N/A beer in the country, you're likely to find him fly-fishing, attempting to revive former athleticism, or contemplating a weekly, new hobby.
NJ & PA Territory Manager
West Coast Brewery Operations Manager
A dominating 3-sport athlete and an engineer is a rare set of skills - almost as rare as a great-tasting NA beer. David truly lives the Athletic lifestyle - you're as likely to hear about our beer from him as a lacrosse coach as you are at a Wegman's.
National Chain Mgr & Mass Territory Mgr
Dave was bitten by the home brewing bug while languishing away in the corporate world in the early '90s and has been around the Connecticut craft beer scene ever since. He has worked in almost every area of the beer business, from actual brewing to sales and marketing. Aside from brewing, he also collects brewery advertising (primarily Connecticut breweries past and present), records (mostly Punk and Metal), and plays pinball.
After 6 years on Wall Street, Derek hopped off the finance train to chase his dream. He’s a craft beer enthusiast, homebrewer, and lives the Athletic mission: inspiring people to be healthy, active, and at their best. Derek manages Athletic’s E-Commerce strategy and packaging - innovating ways to get fresh beer to your doorstep within days.
Head of E-Commerce
Dontrel brings years of experience from Starbucks and Teavana to revolutionize the way product leaves Athletic. A Stratford native, efficient systems thinker, and a diehard Pats fan.
Head of Packaging
Jamie is another finance refugee who heads up distributor planning and relationships as well as is a liaison to our territory managers. Jamie also dabbles in a little bit of everything that comes up. Jamie loves to travel and getting out on the local waters, and usually hits the gym most mornings before work.
James has been a long time leader on our team. He loves working for Athletic because of all it stands for and because he loves the product. He's funny and outgoing and lives off the principles: live, love, laugh.
Jim loves beer almost as much as he loves running. He began as a home brewer and most recently was a brewer at West Kill Brewery in the Catskills. It was there he fell back in love with his first passion, Biology, and developed a passion for recipe development including foraged ingredients. When Jim isn't brewing you can find him on the trails, the nearest track, or back in Albany hanging out with his pups and Spartan girlfriend.
Judd's personal passions are food and beverage, cycling, and contemporary architecture. He joined Athletic hoping to put his deep professional experience in construction and facilities management to use at a company aligned with his interests. Outside the office, you can usually find Judd on his bike in the rolling hills of Fairfield County during summer or skiing on the (icy) slopes in VT during winter.
Director of Procurement, Execution, and Facilities Management
Kevin previously worked at a large brewery in the Midwest where he focused his efforts on improving the quality of their non-alcoholic process. Kevin Jumped at the opportunity to join the Athletic team because the non-alcoholic lifestyle aligned perfectly with his passion for running and the outdoors. When he isn't working at the brewery you'll find him training for his next ultra-marathon or hiking the high peaks of New England.
West Coast Brewery Manager
Keyona never fails to have a smile and is a long-time e-commerce team leader. She's passionate about travel & family. When not at Athletic, she is a counselor advisor at a juvenile center to help guide CT youth. Keyona enjoys leading others in the right direction....like she has at Athletic from day 1.
E-Commerce Packaging Lead
Liana's the first friendly and knowledgeable face you see when you walk in. As soon as we first started talking craft beer (and sports) the first time we met, we knew she would take our tap room to the next level. She has a knack for finding supply of rare beers and knows the beer landscape in CT as well as anyone.
Tap Room Manager
Lorin is a recent graduate of Elon, where he majored in Sport and Event Management and minored in Finance and Business Administration. Lorin spent the past three summers with the Boston Red Sox. He is an avid Boston sports fan and supporter of Chelsea football club. He's taking on the Without Compromise challenge by putting his life long snowboarding skills behind him (and comfy boots) and taking on the challenge of Skiing.
A former college athlete who moved into the heart of beer country (Portland), Matt brings extensive beer industry experience and a diverse skill set with him to Athletic. He enjoys all things outdoors and can be found at the lake in the summer or on the ski slopes in the winter.
ME / NH / VT Territory Manager
Being a Florida native who discovered a love of mountains through a degree in biology and long-distance bikepacking trips, Mason eventually settled in Denver and brings a passion for the outdoors, adventure, and building community among the Athletic Brewing Ambassadors.
An avid map-and-compass adventure racer and mountain biker, Mike truly lives life without compromise. Mike is a new father and joins us from our distribution partner Nevulis Beverages in PA. We were psyched to get him to change teams!
PA/NJ Territory Manager
A jack of all trades, Nick brings a diverse work and life experience to Athletic's unique mission. A beer connoisseur from coast-to-coast, Nick covers New York State from Buffalo to Montauk - he is excited to apply his passion for great beer to the NA craft revolution.
NY Territory Manager
A veteran of a few highly-loved breweries nationwide, Pete has brought his expertise to getting you plenty of fresh beer, fast. Nicest guy in the business.
Brewer & Packaging
Rosalie is a Canadian native with a love for winter sports, yoga and her dog Coconut, Rosalie joined Athletic Brewing in 2020 to spearhead marketing, bringing with her ten years of beer passion and experience. She takes pride in being able to corral all the crazy ideas and adventures emerging from the Athletic team.
Director of Marketing
A veteran on the CT beer scene, Russ brings a degree in microbiology and experience at highly-regarded breweries to Athletic. A total team player who also wields the final say on all matters.
Brewery Manager & Head of Lab
West Coast Operations Lead
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Brewer & Sensory Tech
Trevor graduated from Northern Vermont University with a Bachelor’s degree in the Music Business Industries. Being mechanically inclined and having been brewing beer since 2014, running a canning line brings both passions together. He loves taking on new challenges and spends most of his free time on his kayak.
Tevin is a quiet guy who loves having fun, traveling, being outdoors, and reading. He has a goal and the dedication to one day become self-employed. Tevin lives all things Athletic.