ATHLETIC BREWING COMPANY LLC OFFICIAL RULES OF ULTIMATE SKI SWEEPSTAKES

 

1. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

 

2. HOW TO ENTER: Beginning on December 19, 2025, at 12:00 a.m. Eastern Standard Time through January 31 2026, at 11:59 p.m. Eastern Standard Time (“Entry Period”), visit https://athleticbrewing.com/pages/ultimate-ski-sweepstakes (the “Website”) and follow the on-screen entry instructions to enter the Ultimate Ski Sweepstakes (“Sweepstakes”). Fill in all required on-screen information. Successful completion of all the above shall be considered an “Entry” and the person submitting the Entry, the “Entrant.” You may enter only once during the Entry Period. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent these Official Rules. Multiple Entrants are not permitted to share the same email address for purposes of entry into the Sweepstakes. Use of any robotic, automatic, programmed, or similar method or entering more than the number of times permitted will void all entries and result in disqualification. Proof of submission will not be deemed to be proof of receipt. Organizer’s computer is the official timekeeper for the Sweepstakes. All Entries become the property of Sponsor and will not be acknowledged or returned. By entering the Sweepstakes, Entrant accepts and agrees to these Official Rules and the decisions of Organizer, which shall be final in all matters.

 

3. ELIGIBILITY: Open to residents of the fifty (50) United States and the District of Columbia who are 21 years of age or older as of December 19, 2025, at 12:00 a.m. Eastern Standard Time, excluding any and all employees, officers, directors, managers, agents, contractors, or affiliates of (a) Athletic Brewing Company LLC (“Sponsor”) or Avid Marketing Group (“Administrator”), (together with Sponsor, “Organizer”), (b) the prize providers, (c) any alcoholic beverage retailers, suppliers, wholesalers, distributors, or importers, and (d) the family members, members of the immediate family, or persons living in the same household of each of the foregoing, whether or not related. Void where prohibited. All federal and state laws apply.

 

4. DRAWINGS: A random drawing will be conducted on or about February 2, 2026, by Organizer to select one (1) potential Grand Prize winner and twenty (20) potential First Prize winners from among all eligible Entries received. Odds of winning depend on the number of Entries received. Potential winners will be notified by email or phone using the information provided at the time of Entry with instructions on how to claim the applicable prize. No changes to Entrant contact information will be accepted after Entry. All potential winners subject to verification and must sign and return all documents required by Organizer, including an affidavit of eligibility and release, to verify prize winner eligibility within three (3) days of the date notice is sent or such other date set by Organizer. All drawings are subject to Organizer verification of winner eligibility. A prize will be automatically forfeited by a potential winner if (i) any prize notification is returned as undeliverable, (ii) the potential winner fails to comply with these Official Rules, including, without limitation, by failing to respond or complete required documents within the stated time period, (iii) the prize is not accepted, or is rejected, for any reason, (iv) if Organizer deems the potential winner ineligible to receive the prize for any reason, or (v) Organizer determines that there was tampering, hacking, fraud, a computer programming error or other error. Organizer reserves the right, but shall not be obligated, to award any forfeited prize to an alternative winner via random drawing in accordance with these Official Rules. Notwithstanding the foregoing, Organizer will not redraw alternative winners more than three (3) times for any prize. UNCLAIMED PRIZES WILL NOT BE AWARDED.

 

5. LIMITATION OF LIABILITY. By entering the Sweepstakes, all Entrants, on behalf of themselves and their respective heirs, spouses, partners, personal representatives, next of kin, successors and assigns, (i) forever WAIVES and RELEASES any potential future suit, claim, demand, promise or loss whatsoever, (ii) COVENANTS, PROMISES, AND AGREES NOT TO SUE or bring any suit, claim, demand or other action of any kind on any legal or equitable theory against Sponsor, Organizer, the prize providers, Instagram, Meta (formerly, Facebook), X (formerly, Twitter), and each of their respective officers, directors, managers, employees, contractors, sponsors, agents, parents, subsidiaries, affiliates, shareholders, members, successors, and assigns (collectively, the “Released Parties”), AND (iii) FOREVER DISCHARGES, RELEASES, AND WAIVES EACH OF THE RELEASED PARTIES FROM ALL LIABILITY, WHETHER ARISING FROM THE NEGLIGENCE OR WILLFUL CONDUCT OF THE RELEASED PARTIES OR OTHERWISE, in connection with all allegations, demands, losses, costs, claims, judgments, settlements, interests, awards, penalties, fines, damages (including punitive, incidental, and consequential damages), taxes or expenses (including attorneys’ fees and the costs of enforcing this provision), and other liabilities of any kind, directly or indirectly arising out of, attributable to, or in connection with participation in the Sweepstakes (including, but not limited to, the awarding of any prizes or a participant’s acceptance, use, misuse, loss, or damage of or to any prize) (collectively, “Released Claims”). SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. Each Entrant agrees to defend, indemnify and hold harmless the Released Parties, and bear all responsibility for, any and all actual or threatened Released Claims. The Released Parties will not be responsible for: lost, stolen, late, incomplete, or incorrect entries; an Entrant’s failure to receive prize notices due to Entrant’s spam, junk e-mail, or other security settings or for Entrants’ provision of incorrect or otherwise non-functioning contact information; technical, hardware, or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or software associated with or used in the Sweepstakes or any tampering therewith or unauthorized used thereof; by any human error which may occur in the processing of the entries in the Sweepstakes; or any typographical, technological, or other

error in the publishing of the offer, administration of the Sweepstakes, or announcement of the prizes. If, in Organizer’s opinion, there is such an error, or there is any suspected evidence of tampering with any portion of the Sweepstakes, or if technical difficulties (including viruses and bugs) compromise the integrity of the Sweepstakes, Organizer reserves the right, in their sole discretion, to cancel, suspend, or modify, or cause the cancellation, suspension or modification of, the Sweepstakes in a manner deemed appropriate by Organizer. In the event of termination, winners will be selected from among all eligible Entries received as of date of termination. In the event a dispute arises as to the identity of a potentially winning Entrant, Entries will be declared made by the name on the online Entry.

 

6. PRIZES: Prize consists of only those items specifically listed below and will not include any additional items, cash awards, or paid expenses, which will be the winner’s sole responsibility. All ticket prizes are subject to additional ticket issuer and venue terms and conditions. Prizes are non-transferrable and may not be sold. Prizes are not redeemable for cash. Limit one (1) prize per family or household. Prizes are provided as-is without any representation or warranty of any kind whether express or implied. No substitution or transfer of any prize is permitted by the winner. Sponsor reserves the right to substitute the full prize, or any component of a prize, with another item of equal or greater value. All prizes are subject to availability. Prize eligibility and fulfillment are at the sole discretion of Organizer. All federal, state, and local taxes resulting from acceptance of any prize are the responsibility of winner. Message & data rates (and perhaps other charges) may apply as part of the redemption process.

 

A. Grand Prize: A total of up to one (1) winner will be randomly selected to receive the following grand prize (collectively, the “Grand Prize”):

 

i. roundtrip, economy class air transportation for two (2) people (winner and 1 adult guest, age 21+) from the major airport nearest prize winner’s home to major airport nearest to Park City, UT;

ii. five (5) nights hotel accommodations (single room, double occupancy) at Deer Valley Ski Resort in Park City, UT;

iii. two (2) single day lift tickets and two (2) ski rental packages (each package consisting of: one (1) pair of ski boots; one (1) pair of skis; one (1) pair of ski poles; and one (1) helmet) at Deer Valley Ski Resort in Park City, UT for five (5) of such days; and

iv. One (1) of the following two (2) options depending on the winner’s location of residence:

i. If the proposed Grand Prize winner resides in the States of GA, ID, KS, MI, MS, NE, TN, or SC, or in any other jurisdiction within any other U.S. state where Sponsor’s products cannot be shipped to such winner (as determined by Sponsor in its sole discretion), then the Grand Prize winner shall receive $720.00 in the form of one (1) or more gift cards from Sponsor’s designated gift card provider, towards free non-alcoholic brews for one-year (based on $60 per month x 12 months). Gift cards are subject to the terms and conditions of the issuing gift card provider; or

ii. If the proposed Grand Prize winner resides in any location within the United States that permits the shipment of Sponsor’s products to the winner (as determined by Sponsor in its sole discretion) then the Grand Prize winner shall receive, free brews for a year in the form of twelve (12) consecutive monthly shipments of four (4) 6-packs of Athletic Brewing Company non-alcoholic malt beverage products to be selected from available year-round inventory.

 

 

No part of any prize includes any alcoholic beverages. Stay at Deer Valley Ski Resort must be mid-week/non-holiday and is subject to availability. Deer Valley Ski Resort lift tickets and stay are valid through September 25, 2026 winter ski season only, and are subject to winter operating schedules, weather conditions and closures. Grand Prize will be automatically forfeited if not used prior to such date. Selection of airline and any seat and/or room assignments are at the discretion of the Organizers, airline and/or hotel personnel. All costs or expenses not specifically mentioned in the description of the Grand Prize above, including, without limitation, transportation to and from airport/hotel, are solely the winner’s responsibility. Sponsor and Administrator reserve the right to provide ground transportation in lieu of air transportation if the winner resides within two hundred (200) miles from Deer Valley Ski Resort in Park City, UT. Winner will be required to provide a credit card to the Deer Valley Ski Resort to cover incidentals, damage, and other charges, all of which are not included in prize package and must be paid for by the winner. Winner and guest must travel on dates determined by Sponsor in its sole discretion. If winner is unable or unwilling to travel on the dates specified, the Grand Prize will be automatically forfeited, winner will not receive cash or other substitution for the Grand Prize, and the Grand Prize may be awarded to an alternate winner. All aspects of the Grand Prize are subject to availability and restrictions. Winner and guest must travel on same itinerary. Winner and guest must sign and return to Sponsor a travel release or other required forms before any ticketing of travel occurs. Winner and guest must have all necessary identification and/or travel documents (e.g., a valid U.S. government issued passport, or a valid state-issued driver’s license or Real ID-compliant license or ID, as applicable) required for travel. The cost of securing such necessary identification and/or travel documents is the sole responsibility of the winner. Winner understands that there are inherent risks involved in travel and

in winter sports such as skiing and that these risks may be present before, during and after the trip. Winner and guest expressly assume all such risks. None of the Released Parties are responsible for changes in schedule of any element of the Grand Prize or for any expenses incurred as a consequence of flight cancellation or delay. Any unclaimed and/or unused portion of the Grand Prize will remain the property of Sponsor. In no event will more than one (1) of such Grand Prize be awarded. Once shipped, elements of the Grand Prize shall be considered awarded and fulfilled, and Sponsor shall not be responsible for any lost, late, undelivered, misdirected, damaged or stolen delivery or any incorrect shipping address provided. In the event of any delivery issues, none of the elements of the Grand Prize shall be replaced or substituted with any alternate prize award or compensation. Winner shall look only to designated shipper/carrier and not to Sponsor for any delivery issues. Approximate Retail value of each such Grand Prize: $10,720.

 

GRAND PRIZE WINNERS WILL BE ISSUED A FORM 1099, AS APPROPRIATE, FOR TAX PURPOSES IN THE AMOUNT OF THE ACTUAL RETAIL VALUE OF THE GRAND PRIZE AND MUST SUBMIT THEIR SOCIAL SECURITY NUMBER, AS APPROPRIATE, AND AS REQUIRED BY LAW.

 

B. First Prize: A total of up to twenty (20) winners will be randomly selected to receive two (2) lift tickets to an Alterra Mountain Company owned resort (each, a “First Prize”). The winner of a First Prize may select one (1) resort from a list of participating Alterra Mountain Company locations to be provided by Sponsor. Tickets are valid for 2025 or 2026 winter ski season only, and are subject to winter operating schedules, weather conditions and closures. First Prize will be automatically forfeited if not used within such ski seasons. The terms and conditions of the lift tickets apply in addition to these Terms. Winner understands that there are inherent risks involved in travel and in winter sports such as skiing and that these risks may be present before, during and after the trip. Winner and guest expressly assume all such risks. All expenses, travel costs, and lodging costs incurred as a result of seeking, winning, and/or making use of a First Prize are the sole responsibility of a First Prize winner. Any expense or cost not expressly stated in the description of the First Prizes set forth above is the sole responsibility of winner. In no event will more than twenty (20) First Prizes be awarded. Approximate Retail value of each First Prize: $500.

 

The total aggregate approximate retail value of all prizes offered in connection with the Sweepstakes: $20,720.

 

7. PRIVACY. Information submitted with an Entry is subject to Administrator’s privacy policy, available here: https://www.avidinc.com/terms. Information submitted with an Entry will be made available to Sponsor and is subject to Sponsor’s Privacy Policy, available here: https://athleticbrewing.com/pages/privacy-policy. Entrant personal information will be shared with third-party prize issuers for purposes of fulfilment of the relevant prizes, including, without limitation, Alterra Mountain Company. By submitting an Invite, the Entrant represents and warrants that it has obtained the express consent of the recipient of such Invite to share such recipient’s personal information in accordance with this Section 7.

 

8. CHOICE OF LAW AND FORUM: Entrant agrees that all matters arising out of or relating to the Sweepstakes and these Official Rules are governed by, and construed in accordance with, the laws of Connecticut, without giving effect to any of its conflict of laws provisions thereof. Entrant further agrees that any dispute, controversy, or claim arising out of or relating to the Sweepstakes or these Official Rules (each, a “Dispute”) shall be resolved exclusively by final and binding arbitration conducted in accordance with the Commercial Arbitration Rules of the American Arbitration Association (“AAA”) then in effect by a tribunal of three (3) arbitrators who shall each be independent, disinterested persons selected by AAA. The arbitral tribunal shall have the sole power to rule on any challenge to its own jurisdiction and all issues regarding arbitrability shall be decided solely by the arbitral tribunal. The place of arbitration shall be New Haven County, Connecticut. The language of the arbitration shall be English. The claimant shall commence the arbitration by delivering a notice of arbitration to the respondent setting out the nature of the claim(s) and the relief requested. Within thirty (30) days of the receipt of the notice of arbitration, the respondent shall deliver to the claimant its answer and any counterclaim(s), setting out the nature of such counterclaims(s) and the relief requested. The tribunal may make its decisions by a majority or by the chair if no majority is possible. The tribunal shall have the power to grant any provisional or final remedy or relief that it deems appropriate, including an award of attorneys’ fees. The parties agree to keep confidential the existence of the arbitration, the arbitral proceedings, the submissions made by the parties and the decisions made by the arbitral tribunal, including its awards to the extent not already in the public domain, except in judicial proceedings related to the award or where required by applicable law. The arbitration shall be governed by the Federal Arbitration Act, 9 U.S.C. §§ 1 et seq., and judgment upon the award rendered by the arbitrator(s) may be entered by any court having jurisdiction thereof. Entrant agrees to arbitrate solely on an individual basis, and that the terms hereof do not permit class arbitration or any claims brought as a plaintiff or class member in any class or representative arbitration proceeding. The arbitral tribunal may not consolidate more than one person’s claims, and may not otherwise preside over any form of a representative or class proceeding. Notwithstanding the tribunal’s power to rule on its own jurisdiction and the validity or enforceability of the agreement to arbitrate, the tribunal has no power to rule on the validity or enforceability of the agreement to arbitrate solely on an individual basis.

 

YOU UNDERSTAND AND AGREE THAT YOU HAVE THE RIGHT TO CONSULT WITH INDEPENDENT LEGAL COUNSEL OF YOUR OWN CHOOSING REGARDING THIS AND ANY OTHER PROVISION HEREOF AND THAT THIS

BINDING ARBITRATION PROVISION WILL ELIMINATE YOUR LEGAL RIGHT TO SUE IN COURT, TO HAVE A JURY TRIAL, AND/OR TO PARTICIPATE IN A CLASS ACTION WITH RESPECT TO ANY SUCH DISPUTE.

 

Notwithstanding anything to the contrary herein, in the event that the foregoing arbitration provisions are deemed invalid or unenforceable, then (i) the remaining portions of hereof will remain in force and effect, and (ii) each Entrant irrevocably and unconditionally agrees that he or she will not commence any action, litigation, or proceeding of any kind whatsoever against any of the Released Parties in any way arising from or relating to the Sweepstakes or these Official Rules, including, but not limited to, contract, equity, tort, fraud, and statutory claims, in any forum other than the federal courts of the United States or the courts of the State of Connecticut, in each case, located in New Haven County, Connecticut, and any appellate court from any thereof. Each Entrant agrees that a final judgment in any such action, litigation, or proceeding is conclusive and may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by law.

 

9. FORCE MAJEURE. In the event Organizer or its or their respective employees, contractors, representatives or agents are prevented from continuing with this Sweepstakes as contemplated herein by any event beyond its or their respective control, including but not limited to fire, flood, earthquake, explosion, pandemic, epidemics, virus, quarantine, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, state, or local government law, order, or regulation, or order of any court or other cause not within their control, Organizer shall have the right to modify, suspend, extend or terminate the Sweepstakes, and award or not award the prize, in its or their sole discretion.

 

10. WINNERS LIST: For a list of winners, send a hand-printed, self-addressed, stamped envelope to: 75 Cascade Boulevard, Milford, Connecticut 06460. Requests must be received by April 2, 2026.

 

11. ORGANIZER: The Sweepstakes may be advertised on Instagram, Meta, X, and other websites and social media platforms, but is in no way sponsored, endorsed, administered by, or associated with such parties. Inquiries regarding the Sweepstakes must be directed to Organizer.

 

Sponsor: Athletic Brewing Company LLC, 75 Cascade Boulevard, Milford, Connecticut 06460.

 

Administrator: Avid Marketing Group, 100 Corporate Pl. #200, Rocky Hill, CT 06067.