ATHLETIC BREWING COMPANY LLC
OFFICIAL RULES OF ATHLETIC SUMMER PROMOTION

 

1. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

 

2. HOW TO ENTER: Beginning on May 23, 2025, at 12:00 a.m. Eastern Standard Time through July 31, 2025, at 11:59 p.m. Eastern Standard Time (“Entry Period”), visit https://athleticbrewing.com/pages/summer-concert-ticket-sweepstakes and follow the on-screen entry instructions to enter to win (a) the Athletic Summer Promotion Grand Prize sweepstakes (the “Grand Prize Sweepstakes”), or (b) the Athletic Summer Promotion instant win sweepstakes (the “Instant Win Sweepstakes,” together with the Grand Prize Sweepstakes, the “Promotion”). Fill in all required on-screen information. Successful completion of all the above shall be considered an “Entry” and the person submitting the Entry, the “Entrant.” You may enter only once per day during the Entry Period. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent these Official Rules. Multiple Entrants are not permitted to share the same email address for purposes of entry into the Promotion. Use of any robotic, automatic, programmed, or similar method or entering more than the number of times permitted will void all entries and result in disqualification. Proof of submission will not be deemed to be proof of receipt. The Administrator’s computer is the official timekeeper for the Promotion. All Entries become the property of Sponsor and will not be acknowledged or returned. By entering the Promotion, Entrant accepts and agrees to these Official Rules and the decisions of the Organizers, which shall be final in all matters. 

 

3. ELIGIBILITY: Open to residents of the United States who are 21 years of age or older as of May 23, 2025, at 12:00 a.m. Eastern Standard Time, excluding any and all employees, officers, directors, managers, agents, contractors, or affiliates of (a) Athletic Brewing Company LLC (“Sponsor”), (b) Avid Marketing Group (“Administrator”), (together with Sponsor, the “Organizers”), (c) the prize providers (including, but not limited to, Live Nation Worldwide, Inc. and its affiliates; collectively, the “Prize Providers”), (d) any alcoholic beverage retailers, suppliers, wholesalers, distributors, or importers, and (e) the family members, members of the immediate family, or persons living in the same household of each of the foregoing, whether or not related. Void where prohibited. All federal and state laws apply.

 

4. DRAWINGS: Drawings for the Promotion will be conducted as set forth below. Potential winners will be notified by email or phone using the information provided at the time of Entry with instructions on how to claim the applicable prize. No changes to Entrant contact information will be accepted after Entry. All potential winners subject to verification and must sign and return all documents required by Administrator, including an affidavit of eligibility and release, to verify prize winner eligibility within three (3) days of the date notice is sent or such other date set by Administrator. All drawings are subject to the Organizer’s verification of winner eligibility. A prize will be automatically forfeited by a potential winner if (i) any prize notification is returned as undeliverable, (ii) the potential winner fails to comply with these Official Rules, including, without limitation, by failing to respond or complete required documents within the stated time period, (iii) the prize is not accepted, or is rejected, for any reason, (iv) if the Organizers deem the potential winner ineligible to receive the prize for any reason, or (v) the Organizers determine that there was tampering, hacking, fraud, a computer programming error or other error. The Organizers reserve the right, but shall not be obligated, to award any forfeited prize to an alternative winner via random drawing in accordance with these Official Rules. Notwithstanding the foregoing, the Organizers will not redraw alternative winners more than three (3) times for any prize. UNCLAIMED PRIZES WILL NOT BE AWARDED.

a. Grand Prize Sweepstakes: A random drawing will be conducted on or about August 4, 2025, by Administrator to select ten (10) potential winners from among all eligible Entries received. Odds of winning depend on the number of Entries received. 

b. Instant Win Sweepstakes: Certain dates/times during the Entry Period have been randomly pre-selected by computer generation as “winning dates/times” by Administrator. The first Entrant who submits an Entry on or after each such “winning date/time” is a potential winner of an Instant Win Sweepstakes prize assigned to that date/time and will see a “CONGRATULATIONS” or similar message on-screen. There are one-thousand three hundred (1,300) potential Instant Win Sweepstakes prize winners. Odds of winning an Instant Win Sweepstakes prize depend on the number of eligible Entries submitted during the Entry Period and the date/time that an Entrant submits an Entry as compared to other Entrants during the Entry Period. 

AWARD OF INSTANT WIN SWEEPSTAKES PRIZE IS SUBJECT TO VERIFICATION OF PRIZE CLAIM BY ADMINISTRATOR IN ITS SOLE DISCRETION. THE ORGANIZERS WILL NOT ACCEPT SCREENSHOTS OR OTHER ALLEGED “PROOF” OF WINNING IN LIEU OF THE “CONGRATULATIONS” (OR SIMILAR) MESSAGE. ANY ENTRY THAT OCCURS AFTER THE ADMINISTRATOR’S SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE ENTRY, IS VOID, AND WILL NOT BE HONORED.

 

5. LIMITATION OF LIABILITY. By entering the Promotion, all Entrants, on behalf of themselves and their respective heirs, spouses, partners, personal representatives, next of kin, successors and assigns, (i) forever WAIVES and RELEASES any potential future suit, claim, demand, promise or loss whatsoever, (ii) COVENANTS, PROMISES, AND AGREES NOT TO SUE or bring any suit, claim, demand or other action of any kind on any legal or equitable theory against the Organizers, the Prize Providers, Live Nation Worldwide, Inc. (“Live Nation”), Instagram, Meta (formerly, Facebook), X (formerly, Twitter), and each of their respective officers, directors, managers, employees, contractors, sponsors, agents, parents, subsidiaries, affiliates, shareholders, members, successors, and assigns (collectively, the “Released Parties”), AND (iii) FOREVER DISCHARGES, RELEASES, AND WAIVES EACH OF THE RELEASED PARTIES FROM ALL LIABILITY, WHETHER ARISING FROM THE NEGLIGENCE OR WILLFUL CONDUCT OF THE RELEASED PARTIES OR OTHERWISE, in connection with all allegations, demands, losses, costs, claims, judgments, settlements, interests, awards, penalties, fines, damages (including punitive, incidental, and consequential damages), taxes or expenses (including attorneys’ fees and the costs of enforcing this provision), and other liabilities of any kind, directly or indirectly arising out of, attributable to, or in connection with participation in the Promotion (including, but not limited to, the awarding of any prizes or a participant’s acceptance, use, misuse, loss, or damage of or to any prize) (collectively, “Released Claims”). SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. Each Entrant agrees to defend, indemnify and hold harmless the Released Parties, and bear all responsibility for, any and all actual or threatened Released Claims. The Released Parties will not be responsible for: lost, stolen, late, incomplete, or incorrect entries; an Entrant’s failure to receive prize notices due to Entrant’s spam, junk e-mail, or other security settings or for Entrants’ provision of incorrect or otherwise non-functioning contact information; technical, hardware, or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or software associated with or used in the Promotion or any tampering therewith or unauthorized used thereof; by any human error which may occur in the processing of the entries in the Promotion; or any typographical, technological, or other error in the publishing of the offer, administration of the Promotion, or announcement of the prizes. If, in the Organizers’ opinion, there is such an error, or there is any suspected evidence of tampering with any portion of the Promotion, or if technical difficulties (including viruses and bugs) compromise the integrity of the Promotion, the Organizers reserve the right, in their sole discretion, to cancel, suspend, or modify, or cause the cancellation, suspension or modification of, the Promotion in a manner deemed appropriate by the Organizers. In the event of termination, winners will be selected from among all eligible Entries received as of date of termination. In the event a dispute arises as to the identity of a potentially winning Entrant, Entries will be declared made by the name on the online Entry. 

 

6. PRIZES: Prize consists of only those items specifically listed below and will not include any additional items, cash awards, or paid expenses, which will be the winner’s sole responsibility. Prizes are non-transferrable and may not be sold. Prizes are not redeemable for cash. Limit one (1) prize per family or household. Prizes are provided as-is without any representation or warranty of any kind whether express or implied. No substitution or transfer of any prize is permitted by the winner. Sponsor reserves the right to substitute the full prize, or any component of a prize, with another item of equal or greater value. All prizes are subject to availability. Prize eligibility and fulfillment are at the sole discretion of the Organizers. All federal, state, and local taxes resulting from acceptance of any prize are the responsibility of winner. Message & data rates (and perhaps other charges) may apply as part of the redemption process.

A. Grand Prize Sweepstakes: A total of up to ten (10) winners will be selected to receive the following Grand Prize Sweepstakes prize:  Each “Concerts for a Year” Grand prize awarded as $3,000 in Live Nation® e-gift cards ("Gift Cards").  Gift Cards may be used toward the purchase of tickets sold through the Live Nation and Ticketmaster websites and in the Live Nation mobile app for Live Nation-produced events in the United States.  Gift Cards are not redeemable at venue box offices. Gift Cards cannot be used toward VIP Nation®, fan clubs, other gift cards and select ticket packages. Exclusions may apply to TM+, Platinum, Fan-to-Fan Resale, TicketExchange by Ticketmaster® and other tickets not sold directly by Live Nation. Other exclusions may apply. Gift Cards cannot be combined with other Gift Cards, gift certificates or other coupons. Gift Cards may not be used in connection with any marketing, advertising or promotional activities without Live Nation’s prior written approval and may not be transferred or sold other than through authorized Live Nation channels. Live Nation reserves the right to cancel a Gift Card if it believes that the Gift Card was obtained through fraudulent or unauthorized means. If the Gift Card holder’s purchase exceeds the amount of that Gift Card’s balance, the Gift Card holder must pay the difference by another means. Unused Gift Card balances are not transferable. Gift Cards are not returnable or redeemable for cash except in states where it is required by law. Use of Gift Cards constitutes acceptance of these terms and the additional terms found here, which are subject to change at any time without notice. The use of Gift Cards on the Live Nation and Ticketmaster websites are subject to the Terms of Use and Privacy Policy on each site.   In no event will more than ten (10) Grand Prize Sweepstakes prizes be awarded. Approximate Retail value of each Grand Prize Sweepstakes prize: $3,000.

GRAND PRIZE WINNERS WILL BE ISSUED A FORM 1099, AS APPROPRIATE, FOR TAX PURPOSES IN THE AMOUNT OF THE ACTUAL RETAIL VALUE OF THE PRIZE AND MUST SUBMIT THEIR SOCIAL SECURITY NUMBER, AS APPROPRIATE, AND AS REQUIRED BY LAW. 

B. Instant Win Sweepstakes: A total of up to one-thousand three hundred (1,300) winners will be selected to receive the following Instant Win Sweepstakes prize: One Thousand Three Hundred (1,300) Instant Win prizes each consisting of one (1) $50 Live Nation® Concert Cash® code (“Code”). Codes are redeemable only on the website located at www.livenation.com/concertcash. Each Code is a one-time use only promo code good toward $50-off final ticket purchase for a select Live Nation produced and promoted concert in the United States ticketed on livenation.com or ticketmaster.com, based on availability under this program. Codes cannot be used toward tickets not ticketed on livenation.com or ticketmaster.com, VIP Nation®, fan clubs, ticket packages, gift cards, credits or shipping charges. Exclusions may apply to TM+, Platinum, TicketExchange by Ticketmaster®, events at AEG venues, resale tickets, and other tickets not sold directly by Live Nation.  All ticket purchases are subject to the Purchase Policy found here. Codes must be redeemed by 11:59 PM on 12/31/25. A Code can be used only once. Maximum one (1) Codes per transaction. Codes are void if not obtained through authorized, legitimate channels, or if any part is defective, altered, duplicated, photocopied, forged, counterfeited, mutilated or tampered with in any way, or if Codes contain or are the result of a printing, seeding, typographical, mechanical or other error(s), or do not contain proper security devices (an “irregular Code”).  Any attempt to obtain or generate multiple Codes and/or irregular Codes and/or to use multiple names, email addresses, phone numbers and/or any fraudulent or other non-permissible mechanisms to obtain Codes, as determined by Live Nation in its sole discretion, shall give Live Nation the right to disqualify user. Codes have no cash value and cannot be exchanged for cash or credit, except as required by law. Codes cannot be sold or bought and will be void if sold or exchanged for compensation. Any unused value will be forfeited. Codes cannot be combined with other product offers or promotions. Items purchased with a Code are for personal use or gifts only and are not valid for resale. Codes cannot be used for past purchases or offers. Use of a Code for unauthorized advertising, marketing or other promotional purposes is strictly prohibited. Codes cannot be replaced if lost or stolen and Live Nation is not responsible for any damage or loss resulting from unauthorized use. Codes are void where prohibited by law. If a Code is used in violation of these Terms, Live Nation reserves the right to (a) cancel any ticket order, or (b) charge user’s credit card for value of tickets. Once tickets are issued, they cannot be exchanged for other tickets. In no event will more than one-thousand three hundred (1,300) Instant Win Sweepstakes prizes be awarded. Approximate Retail value of each Instant Win Sweepstakes prize: $50. 

The total aggregate approximate retail value of all prizes offered in connection with the Promotion: $95,000.  Alcohol is not included with any prize. 

 

7. PRIVACY. Information submitted with an Entry is subject to the Administrator’s Privacy Policy, available here: https://www.avidinc.com/terms. All Entrant information will be shared by Administrator with Sponsor. To read more about Sponsor’s privacy practices, see Sponsor’s Privacy Policy available here: https://athleticbrewing.com/pages/privacy-policy. Entrant information may also be shared with the Prize Providers for purposes of delivering the prizes to the winners. 

 

8. CHOICE OF LAW AND FORUM: Entrant agrees that all matters arising out of or relating to the Promotion and these Official Rules are governed by, and construed in accordance with, the laws of Connecticut, without giving effect to any of its conflict of laws provisions thereof.  Entrant further agrees that any dispute, controversy, or claim arising out of or relating to the Promotion or these Official Rules (each, a “Dispute”) shall be resolved exclusively by final and binding arbitration conducted in accordance with the Commercial Arbitration Rules of the American Arbitration Association (“AAA”) then in effect by a tribunal of three (3) arbitrators who shall each be independent, disinterested persons selected by AAA. The arbitral tribunal shall have the sole power to rule on any challenge to its own jurisdiction and all issues regarding arbitrability shall be decided solely by the arbitral tribunal. The place of arbitration shall be New Haven County, Connecticut. The language of the arbitration shall be English. The claimant shall commence the arbitration by delivering a notice of arbitration to the respondent setting out the nature of the claim(s) and the relief requested. Within thirty (30) days of the receipt of the notice of arbitration, the respondent shall deliver to the claimant its answer and any counterclaim(s), setting out the nature of such counterclaims(s) and the relief requested. The tribunal may make its decisions by a majority or by the chair if no majority is possible. The tribunal shall have the power to grant any provisional or final remedy or relief that it deems appropriate, including an award of attorneys’ fees. The parties agree to keep confidential the existence of the arbitration, the arbitral proceedings, the submissions made by the parties and the decisions made by the arbitral tribunal, including its awards to the extent not already in the public domain, except in judicial proceedings related to the award or where required by applicable law. The arbitration shall be governed by the Federal Arbitration Act, 9 U.S.C. §§ 1 et seq., and judgment upon the award rendered by the arbitrator(s) may be entered by any court having jurisdiction thereof. Entrant agrees to arbitrate solely on an individual basis, and that the terms hereof do not permit class arbitration or any claims brought as a plaintiff or class member in any class or representative arbitration proceeding. The arbitral tribunal may not consolidate more than one person’s claims, and may not otherwise preside over any form of a representative or class proceeding. Notwithstanding the tribunal’s power to rule on its own jurisdiction and the validity or enforceability of the agreement to arbitrate, the tribunal has no power to rule on the validity or enforceability of the agreement to arbitrate solely on an individual basis.

YOU UNDERSTAND AND AGREE THAT YOU HAVE THE RIGHT TO CONSULT WITH INDEPENDENT LEGAL COUNSEL OF YOUR OWN CHOOSING REGARDING THIS AND ANY OTHER PROVISION HEREOF AND THAT THIS BINDING ARBITRATION PROVISION WILL ELIMINATE YOUR LEGAL RIGHT TO SUE IN COURT, TO HAVE A JURY TRIAL, AND/OR TO PARTICIPATE IN A CLASS ACTION WITH RESPECT TO ANY SUCH DISPUTE.

Notwithstanding anything to the contrary herein, in the event that the foregoing arbitration provisions are deemed invalid or unenforceable, then (i) the remaining portions of hereof will remain in force and effect, and (ii) each Entrant irrevocably and unconditionally agrees that he or she will not commence any action, litigation, or proceeding of any kind whatsoever against any of the Released Parties in any way arising from or relating to the Promotion or these Official Rules, including, but not limited to, contract, equity, tort, fraud, and statutory claims, in any forum other than the federal courts of the United States or the courts of the State of Connecticut, in each case, located in New Haven County, Connecticut, and any appellate court from any thereof. Each Entrant agrees that a final judgment in any such action, litigation, or proceeding is conclusive and may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by law.

 

9. FORCE MAJEURE. In the event the Organizers or their respective employees, contractors, representatives or agents are prevented from continuing with the Promotion as contemplated herein by any event beyond their control, including but not limited to fire, flood, earthquake, explosion, pandemic, epidemics, virus, quarantine, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, state, or local government law, order, or regulation, or order of any court or other cause not within their control, the Organizers shall have the right to modify, suspend, extend or terminate the Promotion, and award or not award the prize, in their sole discretion.  

 

10. WINNERS LIST: For a list of winners, send a hand-printed, self-addressed, stamped envelope to “ATH7567705W Athletic Brewing Summer Promotion – Winner’s List” c/o Avid Marketing Group, P.O. Box 1008, Rocky Hill, CT 06067-1008, or send an email to sweepsteam@avidinc.com. Requests must be received by October 4, 2025.

 

11. SPONSOR AND ADMINISTRATOR: The Promotion may be advertised on Instagram, Meta, X, and other websites and social media platforms, but is in no way sponsored, endorsed, administered by, or associated with such parties. Inquiries regarding the Promotion must be directed to Administrator. 

 

12. Live Nation Worldwide, Inc., is not a sponsor of the Promotion and is in no way responsible for the administration of the Promotion, the verification of winner or the fulfillment of prizes. All inquiries should be directed to Sponsor. 

Live Nation, VIP Nation, Concert Cash, TM+ and TicketExchange by Ticketmaster are trademarks of Live Nation Entertainment, Inc. 

Sponsor: Athletic Brewing Company LLC, 75 Cascade Boulevard, Milford, Connecticut 06460. 

Administrator: Avid Marketing Group, 100 Corporate Pl #200, Rocky Hill, CT 06067