Athletic January

Text 'IT'S ATHLETIC JAN' with 'ATHLETIC' in a blue banner on a dark background.

Choose Your Own Adventure

Whether it’s an outdoor adventure, fitness challenge, or a simple hang with friends, every prompt in your Athletic January scratch-off brings a fresh, fun way to keep the month anything but dry.

Scratch one circle whenever you need a new idea
Complete the activity revealed underneath
Celebrate with a cheers and your favorite Athletic brew

person opening a box of Athletic in a kitchen

A Fresh Start, the Athletic Way

Athletic January is a fresh start with intention. Each scratch-off prompt encourages you to explore, reconnect, and celebrate progress—without compromising on experience. With flavorful, craft-quality brews and a month full of inspired moments, Athletic helps you elevate January into something meaningful, balanced, and unexpectedly fun.

Buy a brew, get $5

From Jan 1 – Feb 9, just #AskforAthletic (on draft or in can!) at your favorite bar or restaurant, upload your receipt, and get $5 back!

Terms and Conditions and certain limitations apply.

How it Works

the Ultimate Ski Sweepstakes

This January, trade dry for Deer Valley. Enter the Ultimate Ski Sweepstakes to win a ski trip to Park City, UT + free Athletic brews for a year***, or lift tickets to an Alterra Mountain Company ski resort.

***Free brews for a year awarded as twelve (12) consecutive monthly shipments of four (4) 6-packs

Enter to Win

Stay On Track Without Staying In

Kick off your next night out with a reservation that fits your January goals. Choose a restaurant serving Athletic Brewing Co.’s delicious non-alcoholic brews and pair one with your meal—so you can enjoy your night out without giving anything up.

Book A Table

group of people drinking at a restaurant

Best Seller

IPA

Run Wild

6-Pack Non-Alcoholic Beer

2500 total reviews

Regular price $13.99
Sale price $13.99 Regular price
Unit price / per
Best Seller

IPA

Free Wave

6-Pack Non-Alcoholic Beer

2322 total reviews

Regular price $13.99
Sale price $13.99 Regular price
Unit price / per
Best Seller

Golden

Upside Dawn

6-Pack Non-Alcoholic Beer

1833 total reviews

Regular price $13.99
Sale price $13.99 Regular price
Unit price / per
Best Seller

Light

Athletic Lite

6-Pack Non-Alcoholic Beer

1775 total reviews

Regular price $13.99
Sale price $13.99 Regular price
Unit price / per
Best Seller

Copper

Atlética

6-Pack Non-Alcoholic Beer

1828 total reviews

Regular price $13.99
Sale price $13.99 Regular price
Unit price / per
Best Seller

Dark

All Out

🌐 Online Only 6-Pack Non-Alcoholic Beer

2050 total reviews

Regular price $13.99
Sale price $13.99 Regular price
Unit price / per