Giving Dry a Try: Navigating January with Athletic’s Non-Alcoholic Beers

by Athletic Blog / Dec 26, 2023
Giving Dry a Try: Navigating January with Athletic’s Non-Alcoholic Beers


Want to Give Dry a Try? Athletic is here to help.



As 2023 comes to a close, you’ve likely had many conversations about what’s coming up for you in the next year. While it’s sometimes tough to think ahead when the holiday season can be so busy, it’s only natural that your mind wanders to goals for the New Year.

While the process of goal-setting might seem intimidating, navigating new habits doesn’t have to be difficult. 

Let’s be honest: committing upfront to doing something that you’re not already used to doing can take a little adjusting. 

But what if you didn’t make yourself commit to a certain time frame? Instead, what if you simply committed to trying?

This year, we’re inviting you to Give Dry a Try.

Whether you’re mindful drinking or simply up for trying new habits, giving dry a try could be the spark you need to kick off the new year.




Why should I try going dry in January? 



Good question, but really the answer is, why not?  

Practicing mindful drinking or wanting to cut back on alcohol in general is a great motivator, but it could also be fun to simply try something new.

Besides, keeping Athletic brews in your fridge makes it easier to Give Dry a Try.  

However, at the end of the day, whether you want to go the whole month or even just a week - giving dry a try doesn’t have to be all or nothing. 

A huge benefit to giving dry a try is that it could be a great way to open your world to a bunch of non-alcoholic beer options.  Find the ones you like, and it’ll give you more options to drink at a bar or party. 

Plus, having a go-to NA beer is a great way to feel like you’re not missing out if you’re trying to Give Dry a Try. (psst. Use our store locator to find us at a location near you!)




Giving Dry a Try Pro Tips from Non-Alcoholic Beer Experts


At Athletic, we consider ourselves the pros of giving dry a try. So much so that we thought we’d share a few tips that will help you stay inspired and motivated.

Pro Tip #75: If you’re planning on giving dry a try, you might as well try it with award-winning taste.  

Did you know that Athletic Brewing has over 8 dozen awards at distinguished beer competitions? That’s right. Non-alcoholic beers taste GOOD. That’s because we brew them using high-quality ingredients.  

Just because you don’t want to drink a full-strength beer doesn’t mean you sacrifice flavor or experience.

It doesn’t matter if you’re gearing up for a 5k, going out to lunch with work colleagues, or sitting around a firepit - Athletic brews go down great anytime, anywhere.

Pro Tip #24: You can try brews in different flavors. We’ve got plenty to go around.

No matter what styles you prefer, we have an NA beer for you. 

You could try the juicy, hazy, and mouth-watering nature of Free Wave IPA or the rich, smooth, and velvety All Out Extra Dark. Don’t forget the crisp, light, and clean Athletic Lite. 

Those are just a few of the many different flavors of brews we have on hand. 

There’s a brew for everyone’s taste! 

Take our NA beer quiz and get matched with the perfect brews for your palate.

Pro Tip #158: Have a Sunday Funday that won’t ruin your Monday




Whether you’re spending game day at the bar or having people over to watch on the big screen, it can be easy to lose track of just how many beers you’re drinking. One or two can easily lead to three and four, or even more.

Sounds like a hangover to us!

On the other hand, your Monday could look totally different if you reach for a non-alcoholic beer.

You’ll get all the flavor you love, and you won’t have to worry about nursing a nasty hangover at work the next day. 

Now, that’s something to get excited about.

Pro Tip #15: Brews cost less in the Athletic Club. Join in January and save 50% off*.

When you join the Athletic Club, you’re able to save up to 15% on brews AND get free shipping on your monthly orders.

But alas, that’s not the only thing that is great about getting an Athletic Club subscription. 

Get access to exclusive merch and be first in line to order our newest brews. 

The Athletic Club makes it super easy to stock your fridge without having to go to the grocery store, as your orders get delivered right to your door. 

There truly is no easier way to try a whole host of non-alcoholic craft beer. 

It all sounds great, but really the best part? You get complete control. 

Want to set a schedule? Go ahead. Skip a month? Sure! Cancel? There’s no hard feelings here. 

You can easily add and remove items. You’re in the driver's seat.

As if all of that isn’t reason enough to want to subscribe, for January, you get 50% off your first order of the Athletic Club. *

There’s a lot to love about joining the Athletic Club.

Pro Tip #302: You can try it anytime, anywhere.





Working lunch or happy hour, bus stop or on the go, Athletic is fit for any occasion. 

That’s one of the beauties of non-alcoholic beer - nothing is stopping you from opening up a cold one anytime, anywhere.

When you head out for a night on the town, use our store locator to find our brews in restaurants and bars near you. 

Looking to bring some back for a party? We’re in hundreds of stores all over.

Or better yet, get it delivered right to your door when you join the Athletic Club.

Pro Tip #7606: Celebrate the little things...with a cold one



It’s great to celebrate the big wins, like a game-winning play or promotion at work. But life is much more fun when we celebrate the little things, too. 


Celebrate running into a friend you haven’t seen in a while, beating the next level in your video game, or hitting your exercise goal that week.

It doesn’t matter what the occasion is, whenever you feel like celebrating the little things in life, you can crack open a cold Athletic. 

Whether you’re practing mindful drinking, or just looking for a non-alcoholic beer option, Athletic Brewing has a vast selection of award-winning NA beers that are sure to please even the most particular of people.




Besides Going Dry in January, What Other Goals Do You Have?


It may be a challenge to try going dry in January, but taking it on might even inspire you to achieve some other goals. 

Some of the most popular ones that tend to cross our minds are being more active, more mindful, and more adventurous. 

Truthfully, it can be difficult to take on more than one thing at a time. 

Our sponsored Athletes are sharing some pro tips that make tackling these popular goals easy.

Goal: Be More Active




Are you ready to step up your game and be more active in 2024? This is your year to give it your all. Getting started doesn’t have to be hard. Elise Young, personal trainer and group fitness instructor has just the tips to get you moving. 




Tip 1: Get creative with your workouts and have some fun with them, for example, use 6-packs of Athletic brews for weights!
Tip 2: Get outside for fresh air, sunshine and a good walk. This will not only have you getting steps in but who doesn't love getting outside?!



Goal: Be More Mindful



Being mindful can be a challenge in anyone’s busy life. Luckily, Brian Mazza, who is an elite athlete and serial entrepreneur who dedicated his life to constantly improving both his fitness and as a husband and father, shares some great tips to help you get started. Here’s his take on mindfulness and recovery in 2024. "I feel like many people are to buying into group recovery, and are looking for communities for Sauna & Cold Therapy. People aren’t doing their basic vacations anymore, they are searching for wellness experiences."

Tip 1: Practicing breathwork - Inhale. Hold. Exhale. Hold. Repeat.

Tip 2: Focusing on becoming more present - There are countless ways you can start focusing on becoming more present. A good place to start is whenever you have downtime, instead of burying your head in a phone - try journaling or, if you’re out in public, people-watching.

Tip 3: Try going for a walk or working out with friends- A great way to stay on top of any goal is doing it with people who hold you accountable. Be more mindful in your workouts by having a friend join you.



Goal: Be More Adventurous





Maybe being a little more adventurous is what you’re truly seeking for the new year. Dani Reyes-Acosta is a snowboarder, climber, cultivator, and storyteller who suggests trying the following to get more adventure in your life: “Try new foods, start, small, find a hobby, plan a getaway, learn something new, or change up your routine. Every day can be an adventure, when you shift expectations for how you'll spend your time. 



Tip 1: Start small! Looking for a small way to embrace your inner adventurer? Try going somewhere totally new (a park, a new restaurant, or a new part of town) without your cell phone. You might be surprised at what happens!


Tip 2: Try New Foods - A great way to get in touch with your adventurous side is by trying new foods from other cultures. Head out to an unknown spot in town to tickle your taste buds!


Tip 3: Find a Hobby - Hobbies are a great way to challenge yourself and make some new friends. Even if you don’t settle into any one particular hobby, just the act of trying a few out is a great way to get some adventure in your life. "Learning something new is also a beautiful way to help you build new habits," says Reyes-Acosta.


Tip 4: Plan a Getaway - Heading out on a road trip or jet-setting somewhere entirely new is not only exciting; it can help you appreciate the world around you. Go by yourself, or see if you can get some friends to tag along. "I love going for impromptu adventures on unknown gravel roads: even just a half-hour break from routine in an unexpected location has helped me find a little more of my wild," shares Reyes-Acosta.


Tip 5: Learn Something New - Have you always wanted to learn how to rollerblade? Nothing is stopping you. Take some time to learn something you’ve always meant to put time towards but haven’t. You won’t regret it.


Tip 6: Change Up Your Routine - Sometimes, something as simple as changing your routine is all you need to feel refreshed and more adventurous. Perhaps that means riding your bike to work instead of driving or trying out one of Athletic’s new brews versus having your favorite go-to. "Bonus: carry your Athletic brew in your pack for a refreshing beverage upon arrival," says Reyes-Acosta.




*This promotion only applies to the Athletic Club Subscriptions. Add qualifying item(s) to cart, and the price will be adjusted for the Athletic Club first month’s subscription charge. Valid for one-time use only. Valid for first-time subscribers only. Limit one 50% Off First Month Athletic Club Subscription offer per customer, and a maximum of six (6) 6-packs. After the first month’s charge, normal pricing will resume. This promotion cannot be combined with other discount offers except where indicated and it may not be applied to previous purchases. While supplies last. Void if altered, copied, transferred, auctioned, or sold. Use of this promotion constitutes acceptance of these terms and conditions, except where prohibited by law. Offer ends 1/31/24.
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