TWO FOR THE TRAILS
"Doing well by doing good" - Ben Franklin
At Athletic, we're firm believers that being healthy and active will lead to a better quality of life. In achieving our mission to make great-tasting non-alcoholic craft beer, we hope to have a positive impact in reducing alcoholism and encouraging activity, mindfulness, and time with loved ones. Integral to this mission is access to safe outdoor spaces for communities to get outside, to be active and mindful, and to create memories with friends and family. If we don't start acting in a sustainable manner, we're going to lose our chance at great outdoor adventures and outdoor sports.
With our Two for the Trails grant program, we donate 2% of all sales dollars to support active and healthy lifestyles in the outdoors. Two For the Trails is built to help you cover funding gaps on projects that will provide a transformative impact on your community. Is there a local hiking trail that needs maintenance due to heavy use? Have you been dreaming of a new flow trail to provide progression on your local mountain bike network? Or what about rehabilitating or creating a green space in your city's neighborhood? That’s where we come in.
The current application window is closed and we will be announcing the Grant winners soon. Stay tuned!
Where we are Making an Impact
Appalachian Trail - New Hampshire
A team favorite - both at the organization level (the Appalachian Mountain Club) and the trails (the AT), this was an obvious first choice for Two for the Trails. We’ve spent a lot of time up on the Presidential Traverse, the Pemi Loop, and other spots, and want to ensure that we’re part of efforts to ensure generations in the future also get to enjoy them.
Donation: 2% of all company sales for 2018
Team Work Day: August 7th - Meeting at AMC Highlands Center
American Hiking Society - Silver Springs, MD
American Hiking Society "envisions a world where everyone feels welcome in the American hiking community and has permanent access to meaningful hiking, including urban, frontcountry, and backcountry opportunities."
Athletic Brewing will be partnering with AHS in 2020 to help achieve this vision.
Trail workday opportunities, TBD
Leave No Trace - Boulder, CO
The Leave No Trace Center for Outdoor Ethics works all around the country to protect the outdoors by teaching and inspiring people to enjoy it responsibly. Athletic Brewing is excited to be partnering with LNT to achieve that mission for 2020.
Trail workday opportunities, TBD
Green Mountain Club - VERMONT
The mission of the Green Mountain Club is to make the Vermont mountains play a larger part in the life of the people by protecting and maintaining the Long Trail System and fostering, through education, the stewardship of Vermont’s hiking trails and mountains.
Athletic Brewing will be partnering with GMC and the Long Trail System in 2020 and beyond.
Team Work Day: October 5th
Fort Clinch State Park - Fernandina Beach, FL
Having beaches, trails, sand dunes, plains, and a historic fort, this state park is situated on the gorgeous Amelia Island and is considered an oasis for runners, cyclists, and nature-lovers.
Donation: Percentage of 4th quarter 2019 sales.
Trail Event Day: January 11 , 2020 in partnership with Florida Roots Trail Race